Jeppiaar Engineering College has always been known for its holistic process of education which involves excellence not only in academics but also in cultural and sports activities. In this purview Management, Staffs and Students of Jeppiaar Engineering College under the guidance of Ms.Regeena .J.Murali Daughter of Col. Dr. Jeppiaar and the director of the institution organizes the Sports, Cultural and Auto Expo extravaganza, PRATIYOG-2014. PRATIYOG is an annual cultural, sport and Auto expo event that enthralls for THREE solid fun and knowledge filling days (from July 24th to 26th 2014) in various patterns and also which brings together an overwhelming crowd of more than 10,000 students and public under a single roof to witness this cultural, sports and Auto expo extravaganza. It not only generates immense interest among the youth but also provides a platform for the students to showcase their latent talents. Being an intercollegiate cultural event PRATIYOG offers a platform to other college students and also conducts technical events which is considered as inter – departmental symposium, wherein students from various colleges brings out their expertise talents in this much awaited arena – PRATIYOG. This event is a mixture of both offstage and onstage events. The events are a healthy mixture of performing as well as literary arts like Dance, Concert, Band, Motivational Talk, Short Film, Photography, Fashion Show, RJ hunt, Debate, Rangoli, Quiz, Stunt show, Bike rally, Coastal cleanup, Flash mob, Street dance, Pet show, Project Expo, Auto Expo, Self Defense Workshops, RC event, Robo War and many other interesting and lovable events. PRATIYOG also owes its popularity and stature to an array of big superstars and noted personalities who keep coming back to our college every year as Chief guests and Guests of honor. The presence of these celebrities adds glamour to this event and also gives the students a great source of inspiration.